Given the many unexplored research questions related to TikTok use, it is high time to strengthen research efforts to better understand TikTok use and whether certain aspects of its use result in detrimental behavioral effects. In particular, insights from uses and gratification theory in the realm of TikTok are highlighted, and we also discuss aspects of the TikTok platform design. This narrative review provides a comprehensive overview on the small empirical literature available thus far.
Despite its success in terms of user numbers, psychological studies aiming at an understanding of TikTok use are scarce. Since its founding in September 2016, TikTok has seen widespread distribution, in particular, attracting young users to engage in viewing, creating, and commenting on “LipSync-Videos” on the app. TikTok (in Chinese: DouYin formerly known as musical.ly) currently represents one of the most successful Chinese social media applications in the world.
5Department of Psychiatry, University of Toledo, Toledo, OH, United States. 4Department of Psychology, University of Toledo, Toledo, OH, United States. 3Faculty of Psychology, Tianjin Normal University, Academy of Psychology and Behavior, Tianjin, China. 2The Clinical Hospital of Chengdu Brain Science Institute, MOE Key Lab for Neuroinformation, University of Electronic Science and Technology of China, Chengdu, China. 1Department of Molecular Psychology, Institute of Psychology and Education, Ulm University, Ulm, Germany. If you are a fan of TikTok and want to enjoy this app from your Windows device, download this program.Christian Montag 1,2 *, Haibo Yang 3 and Jon D. If you want to be a TikTok content creator you just have to enter the video recording section where you can start creating content thanks to all the tools offered by the application. In this way, the TikTok algorithm learns about your tastes and shows you what it considers most interesting for you. If some content does not interest you or you think it does not fit your tastes, you can right-click on it and select the "I am not interested in this type of content" drop-down menu. You can drag the mouse up or down to jump to the next video. Once inside TikTok you can start to enjoy some amazing, very creative and interesting content, although you may find some content that you are not interested in. To be able to use TikTok effectively, you need to create your own user account. In this app you can find interesting content about anything you like: from sports, movies, music, cat videos and much, much more. TikTok is the Windows adaptation of the mobile app for the best short, spontaneous and genuine videos.
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